TO BECOME THE BEST SUGAR COMPANY IN INDONESIA FOR: 

1. Our Customers through:

• Best services
• High quality products
• High value added services & products
• Largest Market Share
• Export market breakthroughs

2. Our Employees through:

• Continuous increase in skills & knowledge
• Continuous development of innovativeness
• Continuous development of unity in teamwork
• Employees’ contentment
• Positive attitude towards achievements
• Instilment on personal development outside comfort zone
• Pride of being in SUJ family

3. Our Shareholders through:

• Feasible healthy growth of the company
• Utmost profit and profit development
• Focused core business and its expansion

4. Our Communities through:

• The establishment of an environmentally-friendly green corporation
• Active programs of social development
• The top position of being the contributor in Indonesia’s Sugar Self Sufficiency Drive